The digital economy has brought new opportunity for development and innovation in every business sector. While the majority is “good innovation”, we continue to see a significant gap at a societal level, driven both by a continued disparity in access to technology based on socio-economic factors, and by personal experiences and cultural nuances. In today’s hyper-sensitive media landscape, how should brands and publishers address this gap and navigate the notion of truth and authenticity? If...
The volume of data being generated across consumer touchpoints continues to grow geometrically. Over 17MB every second for every person on Earth by 2020! But to make this relevant for marketing, we must invest in not only understanding the consumer, but in respecting the consumer. That’s hard work – most data today goes to waste, and consumers and governments are becoming more vocal about privacy concerns and protective policies around the world.
Become obsessed with creating delightful Mobile experiences for your current and future costumers, understand the latest trends to win in Mobile and the technology that makes it possible. Make your mobile sites instant, intuitive, helpful and capable. In other words, stop building pages and start creating experiences.
With a community of over 1 billion, Instagram continues to be the platform that people turn to for inspiration and to get closer to the things they love. Instagram's Christina Ting shares the latest in how businesses are reaching their audience, and the outsized opportunity available. In particular, you'll hear more about how brands are leveraging Instagram Stories to drive consumer action, and the results that businesses are seeing.
The new consumer has infinite ways to communicate. They share intent across voice and visual search, while hyper-personalized experiences are the norm. Are new consumer behaviors shaping technology, or is technology shaping them? While foot traffic in-store continues to decline globally, how are brands creating new commerce experiences for their consumers?
Through the lens of Commander Data of The Starship Enterprise (Star Trek’s most future forward Android), Gordon Bowen provides an amusing but poignant commentary on the limitations of DATA and A.I. in an expanding universe, “exploring brave new worlds” for creativity and innovation.
How do you create a brand that stays in the hearts and minds of consumer, embraces an authentic purpose and makes a real difference rather than just a statement?
As creative partner for fashion brand Diesel, Bruno will reveal how to create a relationship that produces the most effective creative output.
With campaigns including Haute Couture, Go with The Fake that saw a Canal Street pop-up selling seemingly counterfeit ‘Deisel’ items during New York Fashion Week and most recently, Be A...
In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.